3 Logo Variations Your Brand Needs

We’ve all heard the saying, ‘there’s much more to your brand than just your logo’, which is entirely true, BUT, there is also more to your logo than just the primary face of your business. You should aim to have at least 3 VARIATIONS of your logo that will form part of your businesses’ branding kit.

Here’s a little explainer as to why every brand needs some variation in their image…

01 / Primary Logo

Your Primary logo is the one most people think of, it’s the main face of your brand. It’s often the busiest and most detailed version of your logo and the one you probably want to use the most, where it is best suited of course. There are times when this logo may be a little too busy, such as when used for uniform embroidery or letterheads and that’s when the next couple of logo variations come in handy…

02 / Secondary Logo

Your Secondary Logo doesn’t have to be all that dissimilar to that of your primary logo, although it should be a little more succinct and less busy. Sometimes it can be your primary logo in a slightly different format (for example, a stacked version of the landscape primary format)

03 / Sub Mark

The Sub Mark is often the term a lot of my clients ask me to explain and it happens to be one of my favourite parts of a branding project. The Sub Mark is a very paired back variation of your logo, like a brand stamp or watermark. It is often used in scenarios where the more detailed logo wont work such as social media profile imagery. They can incorporate illustrative elements and although they’re more succinct, they still offer a clear nod to the primary logo and are easily recognisable as part of your overall brand.